Case Studies.
INHolland University of Applied Sciences
The brief
Working with Netherlands based university INHolland, we were asked to investigate promoting their
bachelors programmes and raising awareness of the University in a number of key markets......
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Coventry University International Office
The brief
Focussing more on conversion than recruitment, Coventry University were looking for new ways to
innovate and to reach target markets in key developing markets, in particular Africa. With a ......
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Coventry University Faculty of Health and Life Sciences
The brief
The Department of Occupational Therapy within the school had recognised the need to increase
recruitment activities for their courses, and in conjunction increase awareness of ......
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"INHolland University of Applied Sciences started working with MJD in 2008. International Recruitment is one of the action points of the Management Programme and as we are a pretty new brand in the market abroad, we needed advice on how to realize our targets. MJD helped us to make a start by developing concepts based on our key selling points, together with lecturers and students. This creative was the basis for an online media campaign and several movies for viral marketing purposes. MJD's expertise and personal commitment is a true added value for international recruitment; for an institution such as INHolland it is hard to oversee the complete market an make the right choices. Their expertise takes a load of our minds so we can concentrate on other aspects of the recruitment process."
Marjan Gielen, Recruitment & Admission Officer, Hogeschool INHOLLAND